Range name

Ahh coming up with a name for my plus size RiverIsland range is hard. I want it to be simple and catchy, yet different and unique compared to other plus size ranges on the highstreet. I have researched and looked at some of the names the highstreet retailers have used for their sub-brands:

• Asos Curve
• New Look Inspire
• H&M BiB
• Next plus size (available online only)

There are also plus size retailers that I have had a look at:

• Evans
• Wallis (up to size 22)
• Dorothy perkins (up to size 22)
• Simply be
• Yours clothing

They are all different and unique however I want somthing that is catchy and rolls of the tounge. Im swaying towards RiverIsland Plus / RiverIsland Body / RiverIsland Shape. I like these because they are easy to say and are straight forward to the customer. In theory I would like a strong word - which makes the customer feel good about themselves and their body, and want to wear the RiverIsland plus size range, but im really swaying towards RiverIsland plus as I could use a '+' sign on the graphics which could work really well!

RiverIsland +

I really like this name as its simple, catchy and gets straight to the point that its a plus size range. RiverIsland Plus / River Island + it is.